Our Story, Faith, and Mission for You


About Me

My name is Angel Coulter, and I am the CEO of Curly Assembly. My journey began with a simple yet powerful mission: to break the cycle of harm caused by unhealthy hair products. In my family, there’s a history of uterine fibroids and cancer linked to toxic ingredients in beauty products. I wanted something better for my family and for you.

When I couldn’t find hair care products that were natural, effective, and affordable, I decided to create them myself. What started as a small experiment in my kitchen has grown into a full line of products made to help you achieve the hair of your dreams.

At Curly Assembly, we believe in celebrating the beauty and diversity of all curly hair types. Whether you’re struggling with dryness, breakage, or just want to feel confident in your natural hair, we’re here to guide you every step of the way!

 

What We Offer You

Stop wasting money on products that don’t deliver results. Curly Assembly is here to help you with:

Growing stronger, healthier hair: Our Herbal-Infused Hair Growth Serum and Repairing Deep Conditioner work wonders on damaged curls.

Getting defined, hydrated curls: Whether it’s our Curl Defining Cream or Hydrating & Shine Oil Blend, we’ve got everything you need for bouncy, frizz-free curls.

Simplifying your haircare routine: From cleansing shampoos to revitalizing conditioners, we offer products that save time and make wash day easy.

Feeling confident every day: With Curly Assembly, you’ll go from struggling with your curls to embracing them with pride.

Every product is made with natural, ingredient-conscious formulas, so you can style your curls without worrying about harmful chemicals.

 

Our Mission To You

Curly Assembly is dedicated to celebrating the beauty of all curly hair types and textures, ensuring everyone feels represented. Our goal is to inspire women to cherish their natural hair and discover the benefits of ingredient-conscious hair care. Our mission is to redefine natural hair care by offering a diverse range of products that nourish, hydrate, and define curls while promoting length retention and health. 

We’re more than a haircare brand—we’re a community of curly hair lovers dedicated to helping you feel beautiful and confident!

Our commitment is to offer a wide range of products and guidance that help you master your hair care routine and achieve your dream of long, healthy, and defined curls! We’ve got everything your curls need: Whipped Hair Butters, Curl Defining Cream, Hair Styling Gel, Repairing Deep Conditioners, Revitalizing Conditioner, Cleansing Shampoos, Hydrating & Shine Oil Blend, and Herbal-Infused Hair Growth Serum. All our products are made with natural ingredients, so you can care for your curls without any worries.

 

The Good News

I’m here to tell you that I have good news for everyone who opens this page. Good news isn’t meant to be kept a secret; it’s meant to be shared, and I hope you receive this news today.

When we feel alone, understand that there is always someone you can reach out to: and that’s God. When you accept and acknowledge God into your life, He will give you peace in both good and bad situations. We will still have bad circumstances happen in our lives, but God will provide peace beyond all understanding. Nothing and no one will be able to stop you with God by your side. Put your worries in His hands and let Him take care of you. He wants to lead you to help others in your life and wipe the tears from your face while erasing the stress from your mind. Jesus died so we will have eternal life with our family, friends, and Him. He died for us because he loved each and every single one of us. He truly loves YOU!


Join the Curl Community

Ready to embrace the joy of curly hair? Join the Curly Assembly community today:

Follow us on social media: Get hair care tips, tutorials, and inspiration on Instagram, TikTok, Pinterest, and YouTube at @CurlyAssembly.

Take the Curl Quiz: Find the perfect products for your hair type and get customized curl advice to master your routine.

Sign up for exclusive perks: Be the first to hear about sales, new product launches, and get haircare tips delivered straight to your inbox.

It’s time to celebrate your curls—and we’re here to help every step of the way.