Enjoy free shipping on ALL orders within the United States!

About Us

Hi! My name is Angel Coulter, and I am the CEO of Curly Assembly. I started this journey because my family has a long history of uterine fibroids, partly caused by harmful hair products. So I decided to break the cycle and use natural haircare products. However, I couldn't find products that were natural, effective, AND affordable, so I decided to make my own.


At Curly Assembly, we’ve got everything your curls need: Whipped Hair Butters, Curl Defining Cream, Hair Styling Gel, Repairing Deep Conditioners, Revitalizing Conditioner, Cleansing Shampoos, Hydrating & Shine Oil Blend, and Herbal-Infused Hair Growth Serum. All our products are made with natural ingredients, so you can care for your curls without any worries.


What I love most is seeing how our products help people. On social media, I share tips and tutorials on curly hair care. I’ve seen amazing transformations, like a mom with straight hair learning to manage her son’s curly hair, making it soft, shiny, and easy to handle. Teens who never knew how to define their curls are now styling their hair confidently with our products and videos. Creating these products and building a close-knit community of curly hair lovers is what makes this journey so special. 


Follow us on Instagram, TikTok, Pinterest, and YouTube at @CurlyAssembly. Share your hair journey and get the best tips and tricks for your curls. Let’s celebrate our beautiful curls together!